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Passionate coffee lovers and connoisseurs are rare to find. They are profoundly in love with their coffee. And quite stringent about the way someone makes their coffee. That's why they prefer to make it on their own...

The fascination towards personalization has grown over the years. And corporates are not an exemption from this. Be it a diary, a notepad or a mug; personalized representation of brand always works!

These two quotes prove how the market has evolved from mass production to be focused on individual preferences and customization.